There’s no denying your website is under scrutiny by your current customers, and potential new customers too… particularly now, when everyone is spending more time online and a huge amount of business is being done virtually. And it will continue. Using the web to gather information and make purchasing decisions has become the norm; individuals and businesses have realised how economical and effective it can be; industry analysts believe habits have changed for ever. If eyes are the gateway to the soul, then think of your website as the gateway to your business. Your website says a lot about you; it showcases your company’s ‘personality’, your professionalism, your products, your services, your news, even your team! So, what is your website really saying about your company? And how can you make sure it conveys all the right messages and entices customers to buy?

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