Content: it’s the holy grail of modern marketing…..
But in this age of minuscule attention spans, teeming social media platforms and chronic information overload, how long is yours really effective for?
Let’s face it, good content takes time. Whether you create your own or curate it from other sources, the time and effort required to produce regular, up-to-date and insightful content for your target audience is considerable.
You want it to be read, you’d like it to be appreciated, you hope it will be shared… and to deliver results, you need it to be ‘consumed’ by as many people as possible, so the longer your content ‘lasts’, the better your chances.