Sounds crazy, doesn’t it?

Especially if you’re busy running your business, wearing all the hats, never really having enough time to do everything at the level you would like. And let’s face it, marketing often drops down the list, because it’s tough. Tough to handle alone and tough if you need to match (or exceed!) the output from competitors’ marketing teams.

But marketing is one of the most important things you can do, because without it, how will prospective customers ever find you? And how will you encourage existing customers to buy more and more often, too?

So, rather than putting it off, why not ‘think outside the box’ and find another way of getting great marketing for your business? That’s where outsourcing comes in!

It’s a tried and tested solution. 42% of UK businesses outsource their marketing*, because it makes sense financially and in terms of quality of output too… you get the creative and collaborative approach of a versatile team of marketing experts, but without the hassles, costs and overheads of actually employing them all!

For more than 20 years, as well as working on specific, individual campaigns, we’ve been supporting many clients by being their complete outsourced marketing team. And yes, we understand you may worry about sharing your ‘baby’ or having consultants ‘step on your toes’. But we would never work that way; because this is a partnership thing.

For us, it’s all about you: our job is to make you shine.

If you choose to partner with us, we’ll work WITH you, as part of your team, to deliver what you want us to. We listen to you, float ideas, offer advice, suggest options when you need them, and create projects you’ll be truly proud of.

In today’s crowded marketplace, whatever you want your marketing to deliver, it needs to be eye-catching, bold and compelling; perhaps quirky or amusing; maybe even edgy. It also needs to keep pace with developing audience demands, emerging technologies, changing techniques and proliferating platforms… all of which we do, so you don’t need to.

So, the question is, can you afford NOT to outsource your marketing?

The magic is in the mix! And we love creating a great mix. Here’s just a taster of what you get when you outsource with us…

  • Ideas generation & content creation
  • Integrated, multi-media campaigns
  • Direct marketing initiatives
  • Campaign planning & programming
  • Channel & network marketing
  • Lead generation/nurturing
  • Digital marketing integration
  • Publicity & advertising
  • PR & copywriting
  • Exhibitions & events
  • Social media management
  • PPC & SEO

And if you’re still not sure whether outsourcing your marketing is right for you, here are 3 research-backed reasons why it works for so many companies.

1. Cost Savings

Whilst it may be tempting to hire an in-house marketing professional, you need to consider their salary, National Insurance and pension contributions, holiday and sick pay, equipment, software, training, any ‘perks’, on-boarding costs, and more. It all adds up to around £66,000 a year (eek!)

But with outsourcing, you could plough the entire sum into your marketing output, rather than overheads. And you get a whole team of professionals for that, not just one! Which is why it’s often reported that outsourcing an entire marketing team costs less than having one full-time marketing professional on staff.

You also get to tap into an established network and the purchasing know-how / power of your outsourced team… we’ve been keeping ours honed for over 20 years!

2. Time Savings

Marketing needs a lot of attention. You’ve got to come up with a plan, create all the content and make sure you’ve got all the assets and materials; then get it out there, manage your social media, PR, campaigns and promotions; plus stay on top of website updates, security upgrades, etc., etc. Phew!

We already mentioned that lack of time is one of the biggest struggles facing business owners. But by outsourcing to us, you can rest assured that a team of specialists will plan, create and maintain your marketing, freeing up your time to work on other aspects of your business.

3. Skills, Expertise & Capacity

A recent CMO Survey report found that a lack of relevant in-house expertise is the number one motivation for companies to outsource, even ahead of cost savings. The lack of enough staff to ramp-up marketing activities in response to new opportunities is also a key factor.

That’s because successful marketing relies on having the right skills, insights and experience, plus the man-power to respond quickly and effectively to any opportunity.  And yep, you’ve guessed it, ‘training and maintaining’ the right skills takes a considerable amount of time and money.

But we keep our team up to date, so you don’t have to! We have the manpower to boost activity when necessary. And between us, we’ve got something over 136 years of marketing experience… ready for you to tap straight into!

Feeling inspired? Book a complimentary 1-2-1 with one of our professionals.