Your Juicy Guide to Good Blogging
The most frequent question we get asked about blogging is “do I really need to blog?”
It’s a feeling which unites business people across the board, from start-up entrepreneurs to larger corporate clients; and the answer is… “YES!” Well, you do if you want to make the most of your web presence and potential.
If you’re avoiding blogging, you’re probably missing out on valuable leads and sales, because…
B2B marketers who use blogs receive 67% more leads than those who don’t;
rising to 88% for B2C marketers*
Companies which blog receive 97% more links to their website
than those which don’t*
Blogs appear in specific search results, when your customers and prospects are actively seeking information and thus receptive to your messages. And blogs are rated as the 5th most trusted source for accurate information*: bearing in mind how many sources there are these days, that’s a pretty solid vote of confidence!