October saw a big announcement for Basingstoke based app development agency Apps in the Sky as they launched a rebrand of the business to Apptaura. Tech Juice recently caught up with them to get the scoop on the rebrand, what’s behind it and what’s happening with them:

Apps in the Sky was founded in 2014 by CTO Tom Colvin and his best friend. Working out of his study, they were joined a year later by CEO Thom Gibbons. Since then they have built a business that’s made a profit in each of the last 6 years, taken over office space on the edge of Basingstoke, in Worting House and have now embarked on an ambitious rebrand.

Visit the website here: http://www.apptaura.com/


Tech Juice:

Thom, you’ve made some great strides in the last few years so why the rebrand?

Thom:

It’s true we’ve had a great deal of success as Apps in the Sky, but we felt we needed a brand that more clearly expressed what we stand for. Apptaura represents the bold, confident and fun approach that we embody, and our fundamentally honest approach to technology. As a local app development agency, if we think a particular technology won’t work for our customers, we’ll tell them. I see the new brand as a statement about our ambitions. We’ve progressed from our start-up phase and now it’s time to grow the company.



Tech Juice:

So, does this mark a significant change of direction for you?

Tom:

No, we’re first and foremost an app development company. The rebrand is really about restating our credentials as a company that takes a bold approach to solving customer’s problems and is confident in using the most appropriate technology. We spend a lot of time understanding their pain points so that we can propose the right solution.



Tech Juice:

Will the rebranding strategy then have an impact on market focus with an emphasis on certain verticals?

Thom:

We fundamentally remain a boutique, bespoke App development company and that’s not going to change. We’re not driven by market verticals, customer personas or organisational size, but by who we can help. Our customers have three things in common; they have a problem that they want to solve, they have a desire to solve that problem with technology, and they have a budget in place to run the project. It doesn’t matter if they are a one-man operation in a garden shed or a multinational conglomerate.



Tech Juice:

As we mentioned you’ve made some great strides in the past years. To what do you attribute your success?

Thom:

We’ve always tried to grow the business organically. It’s something we were able to do by focusing on solving problems using the best technology and not promising something we couldn’t deliver 

Tom:

Yes, that’s fundamental to our approach. We code natively for iOS and Android to ensure our apps are perfectly optimised for each operating system. We also insist on using the most up-to-date technology we can in our apps, from the languages we deploy (Kotlin and Swift for Android and iOS) to how we integrate Bluetooth, geo-fencing and push notifications in-app. We don’t do one size fits all. The other thing we’ve done well is to grow our own talent. Apprenticeships have really helped us; we look for quick learners and then train them up with the skills we need



Tech Juice:

So, what can we expect in the future from Apptaura?

Tom:

We’ll continue to evaluate new technology as it comes along and add to our toolkit but, we’ll always use the best tools for the job. It’s quality that we care about and that’s backed up by our growing customer base

Thom:

Yes, and we’re looking to harness that to continue to grow and to keep helping our customers. 2020 could be a record year for us despite the pandemic and I think that’s a testament to our approach. The Apptaura team is continuing to grow; we’ve just added a marketing manager, for example, to help us scale up our presence and grow the new branding. So, we’re very excited about that and the future for our business.